Nat Bromhead
Melbourne-based manufacturer Titomic and its UK-based bike brand Vaaru Cycles are raising money for the bushfire appeal by auctioning a luxury, 24k gold-plated titanium bike now on show at the Dubai International Bicycle Exhibition
With a reserve price of US $25,000, the company say it is the most luxurious titanium cycle ever produced and took more than 100 hours of master craftsmanship and includes high-performance componentry from SRAM, ENVE, Lightweight, Brooks, and Vittoria.
Titomic Managing Director, Mr. Jeff Lang, said considering the enormity of the bushfire catastrophe gripping much of Australia and seen by the rest of the world, the company wanted to contribute to the disaster appeal.
“To help in the long road to recovery to the many people devastated by the fires, we have placed a reserve price of $25,000,” he said.
“Given the interest in the bike at the show we’re hopeful that the sale price will be much higher, as it’s the most luxurious titanium cycle ever produced.”
Vaaru founder, James Beresford, said the UK has watched in horror as the enormity of this catastrophe has unfolded.
“So we’re more than happy to do our bit and contribute to this appeal,” he said. “I’m certain, too, many of the people at the Dubai event will appreciate the seriousness of this bushfire crisis afflicting Australia and will respond accordingly when this unique bike is auctioned.”
The auction of the Vaaru Octane 6-4 Disc 24-gold karat and pearl white road cycle will conclude at the end of the three-day event with the proceeds of the highest bid to be donated to the Australian Red Cross.
Under the Royal Patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashed Al Maktoum and in its second edition, the International Bicycle Exhibition is the largest exhibition of its kind in the region and is a platform for cycling enthusiasts as well as professionals and business owners to see the latest brands and innovations on the market.
