Focus Launch ‘Beat Your Screen Time’ Strava Challenge
It's a simple equation and not a pleasant one to dwell on ... more time spent looking at a screen means less time out on the bike.
"FOCUS is convinced that every hour spent on your bike is good for you," said a representative from Focus.
"You will be in a better mood, more fit, healthier and more relaxed; and you will feel better afterwards. Focus believes that you can ride your bike for one hour every day. That is why there is a new edition of the Beat Your Screen Time challenge, with a new goal: ride 28 hours in four weeks! If you reach that goal, Focus will reward you."
The challenge is hosted by Strava and entrants will get a digital Beat Your Screen Time badge plus the chance to win the week-long cycling holiday in Girona.
"You will get one week with lodging, food and a bike for yourself and one travel companion," say Focus.
"The Equipe guesthouse provides you with everything a cyclist needs, and right outside your door you will find the most beautiful roads, trails and gravel tracks to ride. Then you can just forget about your screen time. "
The most clear benefit of the BYST challenge, they say, is if you're riding a bike, you can't waste time swiping on your phone. You will lower your screen time automatically.